Display ads

When it comes to programmatic display advertising…

…there are standard display sizes that display ads for your business and your ad creative, which are known as digital banners. Buo’s Programmatic Display Advertising team assists in helping you figure out the optimal display sizes, types and placements for your brand.

Software using RTB or real time bidding automates buying and selling these banners in ad exchanges and ultimately they end up being displayed on websites and apps.

We focus on optimization and cost mitigation at Buo Programmatic to ensure your ads are displayed during peak days and times when there is higher traffic and buyer intent. Other reasons to work with us:

We whitelist apps, websites and other channels to protect your brand
We work with you and your internal or agency creative team to enhance ad creative including visual quality, messaging and calls to action that align with your brand and offers.

We pay attention to the bidding and budget process to make appropriate real time adjustments instead of just hitting the go button and letting it run.

Once the campaign is established, we distribute your spend across the best performing segments, audiences and placements.