Programmatic Digital out of home

DOOH stands for “Digital Out of Home” and refers to…

…programmatic digital display ads that are increasingly common in public spaces. Programmatic digital out of home ads can be a large display integrated into a bus stop structure, a billboard that rotates different ads, or the famous massive high resolution LED digital displays in Times Square known as a “spectaculars, or “mega spectaculars.”

Did you know that 2/3rds of global audiences surveyed said DOOH ads had encouraged them to search for more information online? Obviously, DOOH is not for every brand, but many brands are perfectly suited for DOOH, but have never explored how to leverage it for brand awareness or as a tool to drive new business.

Buo Programmatic is an excellent resource to explore this medium as we operate with strong ethical standards to help you determine the most appropriate channel and platform to build your ads and ad creative for, and help you develop campaigns that not only apply your campaign budgets wisely, but deliver results.