ConnecteDTV
ConnecteD TV
When it Comes to Programmatic Connected TV…
…depending on how you traditionally watch TV, and unless you pay to opt out of advertising on your streaming services, you will see commercials typically with a timer in the upper right corner displaying the amount of time left for the block of ads running at that moment.
CTV stands for connected TV, which are internet driven streaming services delivered Smart TVs and streaming devices like a Roku dongle or a game system. This is where connected TV programmatic ads are served through services like Netflix, Hulu, Amazon and other streaming services.
CTV combines the reach of traditional cable television with digital tools and deep data to reach specific audience types such as buyers local to your business or demographically appropriate national audiences with ads that look like TV but behave like web ads.
Buo Programmatic uses Google DV 360 (DV = Display and Video) which is a highly regarded DSP (Demand Side Platform) that allows us to manage campaigns across display, video, CTV and audio and leverages Google’s vast data collection to deliver extremely advanced audience targeting, seamless integration with other Google platforms such as Youtube and Google Analytics to deliver deep insights and efficiencies.
Benefits of CTV Advertising for Local Brands
According to Forbes, the average American spends 3 hours and 9 minutes digital media every day. With its advanced targeting, cost efficiency, and measurable outcomes, CTV advertising provides an incredible opportunity for local brands to find their audience. By understanding its benefits and employing the right targeting strategies, local businesses can create campaigns that drive real results
Connected TV programmatic advertising isn’t just for big names and national corporations. It offers unique benefits that make it an excellent fit for smaller local businesses:
Precision targeting
CTV allows for granular audience targeting. Local brands can focus their advertising spend on a specific geographic area, reaching only those viewers within their service area. For instance, a small coffee shop in Irvine can ensure its ads appear only to Irvine-based streamers.
Check out this article for more information.
Cost efficiency
Unlike traditional TV campaigns that often require large budgets, CTV is more cost-effective. Smaller businesses can run highly targeted ads without paying for airtime and reach relevant audiences outside their local area. Plus, because it uses a cost-per-impression model, advertisers only pay for the viewers who see their ads.
Engaged viewers
Streaming viewers tend to be more engaged. Users actively choose what to watch, unlike traditional TV where content is passively consumed. This creates an opportunity to showcase your brand to an audience already invested in their viewing experience.
Measurable ROI
CTV platforms provide detailed campaign data, including impressions, completions, and engagement metrics. This allows local brands to adjust their strategies mid-campaign, ensuring they achieve maximum ROI. At Buo Programmatic, we are actively monitoring the efficacy of client campaigns so that we can make adjustments in real time to optimize performance and results.
Diverse ad formats
From pre-roll clips to interactive ads with QR codes, CTV offers flexible ad formats that allow local brands to get creative with their messaging and encourage immediate action. One of the most significant advantages of CTV advertising is its ability to track performance in real-time. Here’s how local brands can measure campaign success.
VIEW-THROUGH RATE (VTR): VTR gives insights into how many viewers watched the ad to completion, helping determine how engaging the content is.
IMPRESSIONS AND REACH: Monitoring the total impressions and reach helps track how many people saw the ad and how widespread the campaign’s visibility is.
CLICK-THROUGH RATE (CTR): Clickable ads, like those with QR codes or links, can track how often people interacted with the ad and whether they took action.
CONVERSION RATE: For campaigns with clear calls-to-action, tracking how many viewers converted (such as signing up for a newsletter, purchasing a product, or visiting a website) provides valuable insights into campaign effectiveness.
BRAND LIFT STUDIES: Some advanced CTV platforms offer brand lift studies, helping businesses measure how much their ads increased awareness, consideration, or intent among targeted viewers.
Explore more of our programmatic services below..
Display Ads
Ads in websites and apps
Audio Ads
Ads in podcasts, Spotify, or even traditional/local radio channels
DOOH
Digital Out of Home refers to digital billboards and screens all over (any) town